Kissing Doesn't Kill 1990

Directed by Gran Fury

Part of a campaign initiated in 1989, this video is a component of Gran Fury’s plan to raise consciousness and advance medical and federal reform on AIDS policy. These ads ran on TV as a counterpart to controversial bus posters, which generated some intensely negative reactions. Using Benneton’s "United Colors" ad campaign to a decidedly different end, simple but powerful images and modern text deliver an enlighteningly direct message. - Video Data Bank